Headline Formatting Rules for Content Teams
A lightweight style guide for using title case, sentence case, and uppercase in editorial workflows.
Choose one default style per channel
Teams move faster when blog headlines, email subjects, and landing page titles each have a defined casing pattern.
Use automation to reduce preventable edits
A converter removes repetitive formatting work and helps editors focus on clarity instead of capitalization cleanup.
Document the exceptions clearly
Brand names, acronyms, and style-guide preferences are where human review still matters. Mentioning that keeps the page honest and useful.